The Price Information Act

Prisinformationslagen - Engelska

When you purchase goods or service from a company, you are entitled to accurate and clear information about what the item or service costs. The rules for this are set out in the Price Information Act and various regulations and agreements that supplement this statute.

Translated page: This text has been translated from Swedish. The text and appearance of the page may look different from the original page.

When is the Price Information Act applicable?

  • The Price Information Act applies when a commercial enterprise sells goods and services to consumers.

When is the Price Information Act not applicable?

  • The statute does not apply to goods and services sold at an auction.

  • When there is another statute that contains provisions on price information, that law takes precedence over the Price Information Act.

  • When a private person sells something to another private person.

Provisions of the Price Information Act

  • In a store, the price of a product must be shown on the packaging, on the shelf edge, or in a price list. If the product is not marked with a price, there must be a price scanner or similar device where you can easily check the price.

    VAT and other taxes must be included in the price. If there are any additional fees or costs, this must be stated clearly.

    In some cases, it may be sufficient for the price to be given verbally. This may apply in small shops with manual service or when you buy a product directly over the counter.

  • When goods and services are sold online, the price must be clear and easy to understand. The price must not be misleading or make you unsure about which product it applies to. The general rule is that the displayed price should be the total price, meaning it must include VAT. Any additional fees must also be clearly stated.

  • The comparison price (unit price) for products of different volumes must be stated, when this is appropriate. The comparison price unit price should be stated in the measure used for the products, such as kilograms, litres, metres or other measurement. If a unit price is not relevant for the product, the product does not need to have a unit price.

    For products sold in bulk, such as fruit and vegetables, only the unit price needs to be indicated. It must be possible however to ascertain the total cost of the item before payment.

  • For some services, such as certain work done by tradesmen, it may be difficult to get a final total price before you purchase the service. The company or tradesman providing the service should be able to explain how the price will be finally established. Information on pricing should also be available where the company has its offices plus where it markets its services.

    A price quote given by a business to a consumer (B2C) must always include VAT, unless it is clearly stated otherwise.

  • If a company indicates that it has reduced the price of a product, it must also indicate the previous price. The previous price to be indicated is the lowest price the company has charged for the product in the 30 days prior to the price reduction.

    If the price has been gradually reduced over the 30 days, the price before the first price reduction should be indicated. If the price has been reduced for items that are perishable, or who sell by date is near, the previous price does not need to be stated.

Further information

Proofread: 23 March 2026